The from zero approach started to get formulated and exemplified while working on a master graduation project at the Design Academy Eindhoven in the program of Social Design.

Approaching design by looking at the lense of social and material engagement and involvement. How design provide invitations for humans to take action for specific aims. Stepping into a process and being part of a (social)network driven by a medium, in this case craftwork. Making room for human responsibly, inspire and enable to take action.

The core challenge is to understand, guide and lead the balance of framework and freedom. Making collaborating humans feel safe and challenged at the same time.